Enterprise reasoning for consumer growth decisions
GP connects consumer signals, science, portfolio strategy, and market execution so growth teams can move from research to defensible decisions faster.
The decisions that shape consumer growth
GP turns fragmented consumer, scientific, portfolio, and market signals into governed recommendations that teams can act on, review, and trace back to the evidence.
Consumer & Market Signals
Map need states, benefit spaces, and market movement across categories.
Innovation Pipeline
Connect consumer demand to science, claims, ingredients, and formulation.
Portfolio & M&A Targeting
Screen markets, brands, and targets with strategic and scientific evidence.
Pricing, Channel & Market Entry
Localize execution across markets, channels, consumers, and economics.
Consumer & Market Signals
Start with the consumer. GP connects social, search, community, retail, news, and market signals across categories to identify pain points, prioritize benefits, and surface unmet needs before they become obvious.
Pain Point Identification
Multi-source analysis of consumer complaints, unmet needs, and desire paths across categories
Benefit Prioritization
Data-driven ranking of which consumer benefits matter most in each market
Global Market Signals
Cross-market intelligence identifying emerging consumer trends before they mainstream
Innovation Pipeline
GP connects consumer desire to clinical evidence, patents, ingredients, formulations, and regulatory movement so teams can prioritize new product and claims opportunities with confidence.
Clinical Trial Mining
10,000+ clinical trials and patents analyzed for new benefit space opportunities
Ingredient Intelligence
Track emerging ingredients, formulations, and delivery mechanisms across global markets
Evidence-Based Innovation
Connect R&D investment decisions to real consumer demand and competitive white space
Portfolio & M&A Targeting
GP screens hundreds of brands, companies, markets, and adjacencies against strategic fit, science, consumer demand, distribution synergies, and financial health so teams can move from long lists to defensible priorities.
300+ Companies in Days
Automated screening and scoring of potential acquisition targets at scale
Strategic Alignment
Multi-criteria evaluation: brand fit, category adjacency, distribution synergies, P&L health
Decision Trace
Preserve the evidence and tradeoffs behind each portfolio recommendation
Pricing, Channel & Market Entry
GP connects pricing decisions to consumer willingness-to-pay, competitive dynamics, channel economics, regulatory requirements, and localized market signals so execution teams can move with a defensible plan.
Community & Viral Analysis
Identify grassroots trends, micro-communities, and viral product adoption patterns
Dynamic Price Optimization
Market-aware pricing that balances volume, margin, and competitive positioning
Regulatory Mapping
Navigate product registration, ingredient restrictions, and labeling requirements by market
Built for the decisions behind growth
Live consumer workflows where the cost of slow or fragmented analysis shows up directly in growth, margin, and strategic optionality.
Global Consumer Healthcare Company
A $12B+ global consumer healthcare company used GP to screen 300+ companies across clinical, commercial, and financial dimensions, reducing M&A targeting from months to days.
Challenges Addressed
Global Beverage Company
A global beverage company used GP to connect consumer desire signals, formulation intelligence, and competitive landscape analysis into a faster product and market-entry workflow.
Challenges Addressed
Consumer growth work that moves at decision speed
Across consumer and CPG deployments, GP compresses the research cycle while preserving the reasoning trace executives need to act.
Allyn Kaufmann, Global R&D Leader, Haleon
See GP reason through consumer decisions
From new product development to M&A targeting, see how the enterprise reasoning platform accelerates your growth engine.